VLISCO unveils its “Satin Royal” collection on December 2, 2023 in Abidjan, Ivory Coast.
Vlisco Group, renowned for almost 180 years of delivering exceptional textile wax prints, proudly announces the launch of its newest product, Satin Royal. The exclusive event took place on Saturday, December 2, 2023, in Abidjan, with the presence of the newly appointed face of Satin Royal, Didi Stone.
Satin Royal: Effortless Elegance
Crafted from natural fibers, Satin Royal embodies refined luxury at its core. With its airy drape, it gracefully follows every movement, ensuring natural comfort throughout the day. Manufactured from exceptionally high-quality yarns, Satin Royal stands out as a unique, supple, and lightweight product. The satin weaving technique, resulting in a smooth and glossy surface, imparts an incredible softness to the touch.
Positioned in the realm of “quiet luxury,” Satin Royal speaks to those who seek to harmonize their taste for Effortless Elegance and refinement with a touch of sophisticated modernity.
Didi Stone: A Fusion of African Heritage and Contemporary Energy
Epitomising Vilsco’s ever-evolving consumer landscape, Didi Stone’s widespread appeal stems from the dichotomy between her local African roots and global lifestyle. This made her the natural choice for Satin Royal’s introduction to the world. “I am truly honored to be the face of the new Satin Royal,” expressed DRC’s own Didi Stone who is currently based in Paris.
A weekend of celebration in Abidjan:
Through several activities, Didi Stone visited the official brand traders on rue du Commerce in Le Plateau district of Abidjan ; an amazing opportunity to meet the women, the brand’s first ambassadors to Abidjan customers.
Still in this desire to meet the brand local team present in Abidjan, Didi Stone also visited VLISCO flagship store, rue des Jardins, in the heart of the Ivorian economic capital.
This meet and greet was followed by an exhibition and the introduction of the different textiles from the new “Satin Royal” collection in the Cécile Fakhoury gallery. It is in a sophisticated and refined setting that the VLISCO group wanted to reintroduce itself to its guests: officials of the Ivorian Republic, contemporary artists, designers, cultural tastemakers, the fashion elite and international press, the majority of whom came from the West Africa region, Europe and the United States.
The garden party hosted a performance by Nigerian singer Falana. Senegalese Chef Tamsir was in charge of the culinary tasting experience, accompanied by the Ghanaian mixologist Alexander Quest, to offer the most creative cocktails in town.
Abidjan, December 3, 2023 – Twenty-five people were invited to reflect on this question: Does buying and tailoring fabrics remain an essential choice in today’s fashion landscape?
This intimate conversation was hosted by Daniel Arosemena, creative lead at Vlisco and Frédérique Leininger, founder of Innsaei Media, at the exclusive La Parenthese restaurant.
To name a few, present were: Sarah Diouf, founder of the Tongoro label, Aisha Ayensu, founder of Christie Brown, the American-Nigerian stylist and influencer Alexander Julian and international media such as Condé Nast, and the Business of Fashion. The event marked a new advent for VLISCO in a continuous dialogue with younger consumers and Africa.
Vlisco Group’s Commitment to Innovation
“I am thrilled to present Satin Royal as evidence of our dedication to innovation,” said Perry Oosting, CEO of Vlisco Group. “This new product adds a touch of natural elegance to the women of today, staying true to our quest for excellence and bringing a new level of sophistication to our offerings.”
Satin Royal is available exclusively in Vlisco stores and on http://www.vlisco.com as of December 7th 2023.