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Integrally shot in Lomé, the capital city of Togo, the campaign called “Blossoming Beauty” is a genuine ode to nature, sisterhood and individuality.
Vlisco is known worldwide for its unique printed fabrics made with quality material. Like no one else: each design is conceived with imagination, storytelling and a sense of wonder.
In case you were not aware, the Dutch firm was founded in 1846. Its prints are created by international design teams in The Netherlands.
The fabrics made by Vlisco have always been praised, adopted and appreciated by African women in Africa and all over the world. Vlisco has set up more than 350.000 unique textile designs and color variations so far. The latest campaign “Blossoming Beauty” is one more example of Vlisco’s creative assets.
The campaign was launched on January 14, 2025, and was photographed by Togo YEYE, a creative project led by Malaika Nabillah and Delali Ayivi, two Togolese artists settled in Lomé.
The campaign reflects the beauty of flowers about to bloom, and the quiet beauty that you can find in growth.
“Blossoming Beauty” by Vlisco and Togo YEYE benefited from a unique framework since the city of Lomé, the beaches and the flora were used as a backdrop and a means of highlighting the Vlisco prints.
The campaign was exclusively shot in Lomé with local teams. It stands for Togo YEYE’s greatest production and perfectly aligns with Vlisco’s creative vision.
Learn more about the “Blossoming Beauty” campaign and Vlisco’s collections by visiting the website of the company here.